Apple MacBook (12-inch, 2015)

The complaints started even before Apple's first new MacBook demo ended. During the March, 2015 press event, observers fretted about the new, slimmer, lighter 12-inch MacBook. "It's underpowered," they said. "The battery life will be short. The new keyboard is too shallow. The no-click touchpad is a gimmick."
The outcry, which ranged from deriding the new, singular USB-C port to the overall price was reminiscent of the world's reaction to the original iPad in 2010. And like that groundbreaking tablet, the new 12-inch MacBook won't do everything and isn't for everyone. But its strictly enforced minimalism will make this laptop the model that industrial designers will strive to copy for the next several years.

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The 12-inch MacBook is a system that ditches the Air and Pro monikers and returns to a simpler designation not seen since the classic black and white polycarbonate MacBooks of the mid-2000s (the ones you still occasionally see in coffee shops despite being their being discontinued in 2011).
Starting at $1,299, it includes a high-resolution Retina screen (much sharper than that on the Air), 8GB of RAM and 256GB of solid state storage. Unlike other laptops with removable drives or RAM, everything here is (permanently) packed into a tiny custom motherboard that leaves maximum room for a large battery. A second version, priced at $1,599, adds a 512GB hard drive and a tiny processor speed bump. In the UK and Australia, the prices start at £1,049 and AU$1,799 for the base model and hit £1,299 and AU$2,199 for the upgrade. More expensive build-to-order models are available, too. (The MacBook can be ordered online at 12:00 a.m. PT tonight, the same time as the Apple Watch, and should be available in store -- presumably in limited quantities -- on Friday, April 10.)
By way of comparison, the 13-inch MacBook Air starts at $999, but a similar 8GB/256GB configuration will cost the same $1,299. The 13-inch MacBook Pro starts at the same $1,299 as this new MacBook, but with only half the storage. Upgrading that Pro model to the same 8GB/256GB will cost $1,499. And on the Windows side, a Samsung Ativ Book 9 with the same 8GB RAM/256GB flash drive and the same processor -- will cost you $1,399 (all prices in US dollars). So, in the context of its main rivals, the MacBook is actually priced rather competitively.